After co-founding Functions Global as CTO and mentoring 10,000+ students, I co-founded Safock in July 2025. The thesis, the mechanics, and what I got wrong in the first six months.
Founding an AI agency in 2026 is not the same as founding one in 2022. The market has matured, expectations have hardened, and clients are tired of demos.
Safock exists for one reason: to ship AI systems that hold up in production. Not slideware. Not POCs that never get adopted. Working systems with users on them.
Here's what cost me time in the first six months — and what I'd tell any technical founder starting an agency in this space.